One of my responsibilities as StackSource’s Director of Capital Markets is to consistently interface with our lending community. The goals are to both introduce our company to new relationships and understand how current lending relationships are changing to this new Covid-19 environment.
While each conversation is unique, there tends to be a similar pace and rhythm where I try my best to understand the answers to each question below.
This is my personal playbook on important questions I want to know about our lenders.
Hopefully you find these helpful as well.
For the purposes of this blog, let’s assume that this is a brand new relationship and I was referred to this lender contact from a friend.
If you know the contact’s name and what company they work for, you have enough to find all you need online. By researching the company name, you should be able to determine what type of lender they are.
Each lender type has a different personality, expectation, and source of capital so understanding this ahead of time will be key to having a smooth and successful relationship-building call. (I‘ll detail each lender type’s typical personality in a later blog.)
Once you get a good idea of what type of the lender they are, many times you can find a website section that provides their official lending parameters overview.
I italicize “official” because, for me, I am much more interested in the types of deals that we should be showing them, the types of deals that their credit committees want to see, rather than what is the total umbrella of their capabilities.
Picking up the phone and giving them a call provides invaluable information to this regard and establishes the “human touch” that we pride ourselves on coupling with our platform’s technology.
Lastly, do NOT underestimate the power of clout in commercial real estate. Are you dealing with a lender contact that just started there OR are you dealing with a senior executive that also sits on credit committee?
There is a BIG difference and your experience will dictate such.
If you’re dealing with any of our Capital Advisors at StackSource to help get your deal financed, then you can rest assured that we have and continue to develop relationships with lender contacts who have clout within their firms.
Outside of establishing rapport, here are the 25 questions I try to understand.
These represent most of the questions I try ask. As you can imagine, these conversations are dynamic so consider this list as purely a guide.
Best of luck out there my friends.
If I missed anything important, I’m happy to engage with you in the comments so that everyone can learn. If you prefer to share privately, feel free to email me at email@example.com.